Video gives the best possibilty to give information to the public in an entertaining way
and to represent and market yourself on the internet.
81% of leisure travelers and 50% of
business travelers seek destination reference information online (The Newspaper
Association of America) PhoCusWright found that 80% of travelers used travel web
sites to conduct research
According to the Travel Industry Association, streaming media attract 29% more
viewers, hold them 35% longer, and consumers are 26% more likely to purchase.
According to PhoCusWright, "55% of people said they would access a Web Site for
travel information and reservations if it included "video clips of places you
might visit," and 26% said they'd be "much more" interested."
one in "european touristic videos"
Yahoo, Google, Altavista, MSN)